E-commerce Website Design Dewsbury: How To Create A Great Product Page
When designing an e-commerce website, the effectiveness of the site really comes down to how good the product pages are. If your product pages aren’t perfectly crafted, you will struggle to get potential customers to purchase from you.
Here at 5 Star Web Design, we have years of experience creating e-commerce websites for our customers. That means we really know how to create great product pages that convince potential customers to purchase. Here are some expert tips for creating truly effective product pages.
38% of people will stop engaging with a website if the content or layout is unattractive
E-Commerce Website Design Dewsbury: Fantastic Photos
Brilliant photographs are important for any website, e-commerce or not. Good photos are essential for building confidence and convincing people to purchase a product from you. If you don’t have the right photos, people simply won’t purchase products from your business.
Professional Photographs Are A Must...
Fantastic photographs give potential customers a really good idea of what they’re going to be purchasing. It’s important that potential customers have a good grasp of what they’re getting when they buy a product. Make sure you get multiple professional photographs of your product from numerous angles if it makes sense to do so. If you’re working on a budget, you can even take the photographs yourself!
E-Commerce Website Design Dewsbury: Clear Call To Actions
Generating sales from your e-commerce website isn’t as simple as having good photographs of your products. You also need to make it extremely clear what your customers should do on your website through the use of clear call to actions.
Guide Your Customers To Take Action...
If you look at a website such as Amazon, there is a clear call to action on all product pages in the shape of a bright orange button. You also need to guide your customers to take the action that you want them to take. Amazon has spent millions of pounds on marketing and optimising their website to convert as well as possible. With that in mind, taking tips from how their product pages are designed is certainly a good idea.
46% of consumers base their decisions on the credibility of a website from its visual appeal & aesthetics.
The Real Business of Web Design, John Waters
E-Commerce Website Design Dewsbury: Include Customer Reviews
Another incredibly important element of a product page is customer reviews. To covert as well as possible, you must establish credibility and encourage your customers to trust your business and the products that you are selling.
People will always check reviews on a product before purchasing it. If your products don’t have reviews but your competitors’ do, potential customers are much more likely to purchase from your competitors’ websites instead. Great reviews really encourage potential customers that they should be purchasing from your website rather than another business’s. You can encourage your customers to leave you reviews by giving them some kind of incentive for doing so. For example, a discount on their next order. That way, you lose nothing but gain everything!
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