Category: Blog

Website Design Huddersfield: What Every Site Needs

Yes. You are investing in your very first website or launching a new website to replace your current one. Let us remind you that every single website requires certain aspects to be a success.

Firstly, you must make sure your new website contains all the essentials below ensuring your customers know its pure dedication, in the work you are providing. Because in the end, it will always be about you. Your website, and your business. 

So why a website?

Hey, scroll down and find out what every single business is doing to become successful! 

We will be looking at the essentials of a good website. Everything mentioned in this blog post will be on every successful website, providing that you have the right knowledge and skills to recognise a good website! 

38% of people will stop engaging with a website if the content or layout is unattractive

 

Adobe

Website Design Huddersfield: Photography's Always Important

Your website needs to capture the attention of a user in mere seconds. Great use of excellent imagery can retain a user’s attention and keep them using your website, because in the end, you want to be the one they choose. Your website is all about you, and what you love!

Great Photography Helps Make A Website More Interesting...

If your website is just filled to the brim with boring text, you will be losing potential customers which come on, nobody wants. However, if your site makes use of excellent photography, you are likely to find that people are more prone to buy your service/s or your product/s.

Good? No. We want perfect. Photography can help you to portray the services and products that you have on offer. It lures the customers in, increasing the likelihood of them buying from you. 

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Website Design Huddersfield: Engaging Copy Is Key

Once you have utilised in some great imagery providing it in its best potential, it is vital that you have interesting text to seal the deal. Depending on the services and products that you have on offer, the imagery is simply what draws people in – it is the text that truly convinces people to purchase from you – because it’s how you feel about your business, which would make customers feel that extra love and satisfaction.

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Sales Talk Won't Do The Trick...

Your text should not be completely about the usual sales talk. Instead, your copy should be interesting to read as well as informative – because customers would expect perfection when purchasing.

It is your duty to inform the customer about what they need to know. In addition, you will be convincing them that you know what you are talking about. 

46% of consumers base their decisions on the credibility of a website from its visual appeal & aesthetics.

 

The Real Business of Web Design, John Waters

Website Design Huddersfield: Responsive On All Devices

Website Design Huddersfield: A Responsive Appearance on All Devices!

As little as 10 years ago, having your website optimised for a variety of devices was not seen as important, because customers found it difficult trusting what they saw, in images than in visuality. These days, however, it’s necessary and vital that your website looks great on all devices. Additionally, it is critical that your site operates as it should regardless of the device that it is viewed on. 

Customers are browsing websites on their laptops, tablets, and smartphones more than ever. If your site just does not look or work correctly on these devices, you might end up losing a lot of potential or existing customers – because professionalism must be at its best. Ensure that your website is mobile-optimised! Come one. It is part of the game!

At 5 Star Web Design, we promise well optimised websites, providing you with the best potential for your customers. And guess what? At NO additional cost. 

Start the process
Get in touch
Are you ready to discuss your brand new website?
Contact our team today to explore your options and find out more about the services that we can provide to you.

Call Us:

01924 682 680

Email Us:

Info@5SWD.co.uk

Visit Us:

Leeds, West Yorkshire

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5SWD 23/06/2020 0 Comments

SEO Batley: Why’s Search Engine Optimisation Important?

SEO. You’ve probably heard a lot about SEO, but what actually is it, and why is it important?

Google defines Search Engine Optimization as “the process of optimizing your website to maximize traffic from search engines”. The leading search engines are Google, Bing, and Yahoo in the Western market, so optimising your site for these search engines is crucial. More than 53% of B2B traffic is organic, so you’re missing out if you’re ignoring SEO.

So where do we start?

Do you want to know how you can quickly start generating more traffic without spending a penny? You’ll find out how in this blog post. We’ll also look at why Search Engine Optimisation is so popular and useful for making your website visible on Google and all those other amazing search engines.

More than 53% of B2B traffic is organic. You’re missing out if you’re ignoring SEO.

SEO Batley: Search Engine Optimisation. Potential Customers - For FREE!

Now we understand the excitement. But how? Attracting potential customers to your website is not the easiest of tasks to complete, but it can be done with paid advertising. However, paid advertising inevitably becomes expensive over time, and it might not be cost-effective for most smaller businesses.

SEO Batley: Search Engine Optimisation. Potential Customers - For FREE!

Want a website that performs long-term, rather than just when you’re spending money? You need to generate organic traffic using tried and tested SEO techniques. Best of all, it doesn’t cost a penny if you do it yourself. A website for your business isn’t cheap, so you need to make sure that it does what you need it to do: earn customers for your business and build an amazing professional outlook on what you do. With a search engine optimised website, customers will be able to find your website at no cost to you – and the best part?

So many people use search engines; Google is an extremely popular search engine, not only is it the most popular, but also the most used. With so many users making use of search engines, it is important to make sure that your website is visible on them – for customers to see you and your business!

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SEO Batley: Organic Search Results Are Always Trusted!

Paying for adverts of Google might be a sure-fire way for your website to be found, but it doesn’t mean that people are going to trust you enough to contact you, despite what you have paid. Because in the end, you may result in a loss if your SEO is not at its finest. As a business, you could spend thousands looking for potential customers, but without the right knowledge, this would never be possible.

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SEO Batley: Organic Search Results Are Always Trusted!

Despite adverts being approved by Google, customers have understood to not always trust the adverts online, as many times, this could lead to huge financial losses and scams. And that is not what we want!

On the opposite end of the spectrum, organic search results are often more trusted. This is because consumers know you have earned your position naturally; you have not paid to appear where you do – as many businesses may be doing. And this does not always end well – as customers and those potential, begin to lose trust in a business. Essentially, this means that people are more likely to buy a product or service from you, which is obviously the aim of your business.

A good placing in the organic search results suggests you have high authority on Google, or other search engines, which will mean that search engines are happy to send people to your website, again naturally.

“For every click on a paid result in Google, there are 11.6 clicks to organic results”

Rand Fishkin, SparkToro Blog

Search Engine Optimisation = More Leads And Conversions For You

More leads and conversions for your business is never going to be a bad thing, which is why search engine optimisation is something you should explore. The more visibility you have on search engines, the more leads and conversions you are pretty much guaranteed to have – and again, customers and a profit!

While you must put work into search engine optimisation, the return can end up being more than what you invested in it.

Start the process
Get in touch
Are you ready to discuss your brand new website?
Contact our team today to explore your options and find out more about the services that we can provide to you.

Call Us:

01924 682 680

Email Us:

Info@5SWD.co.uk

Visit Us:

Leeds, West Yorkshire

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5SWD 23/06/2020 0 Comments

Website Support & Maintenance: How To Make The Most Of It!

Invested in a new site? Do you have Support & Maintenance available to you? 

It is important to make sure that you make use of it – because it keeps your website up to date and secure. Support & Maintenance can increase the lifespan of your website significantly and make it a much more useful tool for your business. 

Whether your website is new or well established, Website Support & Maintenance is useful and most importantly, required. 

Here are some examples of how you can make use of Website Support & Maintenance! 

Website Support And Maintenance: Let's Get Adding!

The creation and launch of a website should really be just the beginning in an ever-changing online world for you and your business. If you intend to be visible on search engines, regularly updating your content with as much content as possible is necessary, because not only does it keep your customers engaged in your work, but also shows dedication and passion in what you provide, ensuring this shines through. 

Why Deal With Content Updates Yourself?

With a Website Support & Maintenance package, content updates to your website can be handled by our professional, skilled team, who have years of experience. 

Creating your creative content, such as blog posts which will require constant updates, can be dealt with by our professional, hardworking team! This ensures regular updates about the work you provide, and if applicable, the services of your business. This allows you to update your website regularly without having to deal with the technical aspects that plague so many website owners when they try to update their site because it can be a hassle!

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Website Support & Maintenance: Those Regular Updates. Sorted!

As with any piece of software, updating your website on a regular basis is important to ensure that it runs properly and is 100% secure and safe, for you and your customers.

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Updates Protect and Optimise Your Site...

If your website was created on the WordPress platform, that we here at 5 Star Web Design utilise, updates are released on a consistent basis to optimise and protect your website, so without these updates your website isn’t the best it can be or completely secure, which will always land you and your business into a tangle.

When you sign up to a Website Support & Maintenance plan, we handle all the updates for you- so you could sit back, with the satisfaction that your business is secure, safe and running smoothly for all those potential and regular customers. You do not have to worry about security or the optimisation of your website as one of our capable team will check your site to ensure that it is as up to date as it can be on a regular basis. 

89% of consumers shop with a competitor after a poor user experience

 

Web FX

Website Support & Maintenance: Scary Viruses. Gone!

After you have invested in a website, the last thing you want is for it to be a victim of viruses. Yes, they are terrifying! 

If you are signed up to Website Support & Maintenance with 5 Star Web Design, we will regularly run virus checks on your site to ensure that your website and its content, has not been compromised.

Due to our secure hosting and the security measures that we put in place for websites, we ensure that no virus is visible on your website! Because in the end, we use a secure and well-maintained software!

 In the case of a virus being detected, our teamwork diligently to protect you, your customers and your website and eradicate the virus as soon as possible. 

Viruses can be difficult to detect initially until they begin to cause problems for your site, and if you do not have Website Support & Maintenance in place there would be no possible way for you to deal with the attacks on your site. This is the importance of Website Support & Maintenance.  

Start the process
Get in touch
Are you ready to discuss your brand new website?
Contact our team today to explore your options and find out more about the services that we can provide to you.

Call Us:

01924 682 680

Email Us:

Info@5SWD.co.uk

Visit Us:

Leeds, West Yorkshire

Want to know more?

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5SWD 22/06/2020 0 Comments

Web Design Dewsbury: What Makes A Good Website?

Are you in the process of deciding whether to get a website made for your business or not? If you are, it’s important to know what makes a good website. We often get asked what makes a good website, or what elements do I need to have on my website to make it great? This question is rather difficult to answer, as the answer may differ depending on several factors.

Here at 5 Star Web Design, we have years of experience designing websites for businesses in a wide range of industries. In this blog post, we’ll talk through essentials of a good site based on our experience making websites for our valued clients. 

94% of first impressions relate to your site’s web design

Web FX

1: Mobile-First Design

Mobile devices account for more web traffic than ever before. According to Statista, in the fourth quarter of 2019, mobile devices (not including tablets) generated 52.6% of global website traffic. 

Web Design Dewsbury: Is Your Website Mobile-Optimised?

Is your current website mobile-optimised? If it is, how good does it look on mobile? Does it look better on a desktop PC than it does on a mobile device? These are important questions to answer because of the vast number of users accessing the web on their mobile phones. If your website isn’t mobile-optimised, or it doesn’t look very good on mobile phones, you could be missing out on customers. 

So how can you make sure your website offers a good experience to mobile users? More website designers than ever are designing websites that will keep in mind the ‘mobile-first philosophy’. Since mobile use on the web is ever-increasing, you should make sure your website looks great on mobile before worrying about how it looks on a desktop computer. 

Web Design Dewsbury

2: Professional and Interactive

A big part of the success of a website is how it looks. There is a correlation between sites that look good and sites that convert well. For the most part, interactive websites with a clean, professional design will convert better than sites with a busy, and unattractive design where users cannot tell what they are meant to do, and pretty much, where to start from.

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Web Design Dewsbury: Site Design Does Impact Where You'll Rank On Google

An interesting fact is that Google does not actually judge the appearance of your website when considering where to rank you in its search results. But the design of your website does have an impact on where you rank in Google. Why?

If your website is cluttered, people might find it difficult to purchase from you. In fact, they might land on your website and then leave straight away. This would be known as a ‘bounce’, and your bounce rate has a big impact on where Google ranks your site on its results page. That’s why professional and interactive website design is critical; because it contributes to keeping your bounce rate as low as possible. 

89% of consumers shop with a competitor after a poor user experience

 

Web FX

3. Fast, Secure, and Easy to Use

A good website does not just look good, it is also technically sound. But what does that actually mean? The technical side of web design is just as important as the visual side of things. Aspects such as making sure your site is secure, fast, and easy to navigate are all part of technical web design. These are crucial parts to consider, ensuring users are kept engaged whilst using your website. 

Multiple studies through the years have revealed how important it is that your website loads fast. According to a survey by Akamai, nearly 50% of web users expect a website to load in less than 2 seconds. And, according to gomez.com, approximately 50% of people will leave a website that doesn’t load within 3 seconds. These stark statistics reveal how important it is that your website loads quickly on all devices. 

Did you know that Google gives secure websites a little SEO boost? You must ensure that your website is SSL encrypted, regardless of whether you sell anything on your website. It’s even more important if you sell products or services on your site but making sure your site is secure is imperative regardless! 

You might not have thought that your site’s navigation was that important. However, the navigation on your site has a big impact on how easily people can find their way around your website. If visitors to your site cannot find what they are looking for, they will leave your site as quickly as they arrived. This sends a signal to Google that something is not right about your website, which will mean you end up ranking lower on the SERPs. Keep things organised on your website and make sure your navigation menu is easy to understand and explore. 

And those are our simple points on what makes a website good. If you need help creating a website that generates sales and leads for your business, fill in the contact form below to get in touch with the 5 Star team here at 5SWD.

Start the process
Get in touch
Are you ready to discuss your brand new website?
Contact our team today to explore your options and find out more about the services that we can provide to you.

Call Us:

01924 682 680

Email Us:

Info@5SWD.co.uk

Visit Us:

Leeds, West Yorkshire

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5SWD 20/06/2020 0 Comments

Web Design Batley: 3 Reasons to Search Engine Optimise Your Site

So, you have invested in your new website and it has finally launched. Congratulations! Launching a website is a crucial step. However, it’s a little step in the bigger picture, because there is a lot more to generating leads online than just owning a website. 

If you don’t understand why you should optimise your website, hopefully, this blog post can convince you that you should. Here are 3 reasons to search engine optimise your site!

More than 53% of B2B traffic is organic. You’re missing out if you’re ignoring SEO.

1: Grow Your Traffic and Get More Leads

The primary reason to invest yourself in SEO is to grow your organic traffic and ultimately generate more leads as a result. Without SEO, you’re unlikely to get a decent amount of traffic to your site. However, even a little bit of SEO can do wonders for your traffic!

Web Design Batley: A Lot of Businesses Choose the Quick Route...

A lot of businesses choose the ‘quick route’ of spending on advertising rather than SEO. Spending money on ads will quickly generate traffic for your site, yes. But there’s no long-term gain. To put it simply, you’ll have to keep spending money if you want to keep generating leads. This is fine for some businesses. But why pay for traffic when you can get it for free?

Growing your traffic and getting more leads with SEO is free. If you’re creating the content and actively promoting it yourself, there’s no cost other than your time. While you won’t see instant results as you would with advertising, you’ll achieve long-term success. Once you’ve built up your traffic through organic SEO, you’ll have that traffic forever without any additional investment. You won’t have to keep spending more like you would with advertising!

Web Design Batley

2: Position Yourself as An Industry Leader

You’re really good at what you do; there’s no doubt about that. However, does everyone else know? Would people come to you for expert advice about your industry? If not, you can change that with SEO. 

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Web Design Batley: You Could Position Yourself As A Leader...

With organic content and the power of your blog, you can position yourself as a credible industry leader and be the go-to blog for anyone wanting information about the services you offer. 

For smaller businesses, a figurehead with knowhow is a necessity. If you can establish yourself as an expert in your industry with thoughtful and engaging content, your business will grow as your reputation grows. Utilise the power of your blog to position yourself as a leader and your business will reap the rewards. 

“For every click on a paid result in Google, there are 11.6 clicks to organic results”

Rand Fishkin, SparkToro Blog

3. Establish A Dedicated Audience

Depending on the industry that your business operates in, a dedicated audience can be the difference between success and failure. When people are visiting your website, you want to make a lasting impression on them. You want to impress them so they’re more inclined to return in the future. With engaging and insightful copy, you can grow an audience that will return to your site time and time again. 

Why is an audience so important? The users on your website will be made up of people fitting into a range of different categories. Some will be existing customers, whereas others will be potential customers that you’ve drawn in with your engaging SEO content. A Rakuten Marketing study revealed that the average customer will make 9.5 visits to a brand before buying. That’s why engaging copy that keeps people coming back is more important than ever. 

Start the process
Get in touch
Are you ready to discuss your brand new website?
Contact our team today to explore your options and find out more about the services that we can provide to you.

Call Us:

01924 682 680

Email Us:

Info@5SWD.co.uk

Visit Us:

Leeds, West Yorkshire

Want to know more?

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5SWD 20/06/2020 0 Comments